How FORLIANCE unified project data across sales channels with BlueLayer

Few carbon project developers can point to a track record dating back to 1998. FORLIANCE, majority-owned by Macquarie Asset Management, is an international developer of nature-based climate projects whose portfolio spans afforestation, reforestation and revegetation (ARR), improved forest management (IFM) and blue carbon across Latin America, Europe and Africa. Its project development expertise covers Gold Standard, Verra and the Climate Action Reserve.

The company has worked with hundreds of clients and sold approximately three million nature-based carbon removal credits over a three-year period. Across its global portfolio, more than 230,000 hectares of forests and mangroves have been planted or restored.

Tropical Mix, Panama

Planted in 1995 on degraded pastureland, the Panama Tropical Mix project is one of the first land-use and forestry projects ever certified under Gold Standard. Across its 30-year crediting period, the project removed 3.38 million tonnes of CO₂, an average of 112,640 tCO₂e each year, alongside FSC certification and organic cocoa production.

XiCO₂e Durango, Mexico

The XiCO₂e: Durango Forest Project covers more than 270,000 hectares of forest in Mexico’s Sierra Madre Occidental. Developed by FORLIANCE together with AlaBoOl and the participating ejidos, this improved forest management (IFM) initiative supports long-term carbon storage and biodiversity conservation. Its Bolsa Común community fund channels a share of carbon credit revenues into community-led initiatives that strengthen local livelihoods and development. The project operates under the Climate Action Reserve’s Mexico Forest Protocol.

Carpathia, Romania

A grouped IFM project in the Făgăraș Mountains, developed with Foundation Conservation Carpathia as project proponent and validated to the Verified Carbon Standard and the Climate, Community and Biodiversity Standards. It converts logged forest into protected forest across a project zone of 324,719 hectares within a Natura 2000 designated site, and represents one of the few EU-based forest conservation projects available to corporate buyers.

Thanks to its strong track record in developing high-quality carbon credits worldwide, FORLIANCE needed to ensure that buyers and partners had access to consistent and up-to-date project information. As its commercial network expanded, managing multiple relationships individually became increasingly important, requiring continuous updates on credit availability, project fact sheets and marketing materials. The team was assembling the relevant materials by hand and sending them out separately, partner by partner, buyer by buyer. Availability aged fastest of all, as the static documentation and credit availability shared were correct only on the day it was sent out.

At the same time, expectations from partners continued to grow. They needed rapid answers on which projects matched specific buyer requirements, such as volume and vintage. While FORLIANCE had the necessary information, it was stored in static files, making checks and sharing of multiple documents a manual process.

A quieter problem was what happened to the materials after they were sent to the prospective buyers. Once a deck left FORLIANCE, the team had no insights of what the recipient did with it, which projects held attention, which documents were opened, or where a conversation quietly stopped.

FORLIANCE adopted BlueLayer to utilise its commercial tooling, including omni-channel distribution and Storefronts. Each flagship project now has its own Storefront carrying project data, media, documentation and always up to date credit availability. The team controls what each audience sees, by selecting the projects, volumes and documents shared, while keeping track of price signals and buyer activity. Availability is set once and reflected across every Storefront it appears in, so partners are no longer working from a copy that went stale the day it was sent.

Storefronts can be shared privately with named recipients or published openly, and FORLIANCE uses both. Public Storefronts are embedded on the FORLIANCE website, allowing interested buyers to send requests directly to their team. Since a Storefront is a permissioned environment, what a buyer engages with is visible to FORLIANCE: which projects they open, which documents they download, which vintages they filter for. A buyer returning repeatedly to a project's verification documentation is asking a different question from one lingering on volume and pricing, and the two call for different follow-ups. The commercial team can now work on intent rather than on a fixed cadence.

Panama Tropical Mix Storefront: portal.bluelayer.io/l/1NmshyQy

XiCO₂e: Durango, Mexico Storefront: portal.bluelayer.io/l/EpCD1Jc7

Carpathia, Romania Storefront: portal.bluelayer.io/l/zJzPELvk

Through omni-channel distribution, the same project data reaches buyers browsing catalogues run by BlueLayer's distribution partners, taking the projects beyond their own audience. The same project record that powers a Storefront also feeds the marketplaces and procurement platforms connected to BlueLayer, so a project becomes discoverable to buyers beyond FORLIANCE’s own sales and marketing channels. 

For a company whose carbon credits reach the market through multiple sales channels, this challenge was particularly significant. Each channel previously meant its own relationship, its own materials and its own updates. Now it draws from the same source, and a change FORLIANCE makes once gets reflected everywhere their projects are listed.

Eleven of FORLIANCE's projects are currently listed on Storefronts, spanning eight countries and the full range of their mitigation activities. Buyers reaching a Storefront can submit a credit request directly, specifying volume, vintage, price range and delivery date, and FORLIANCE can respond with a spot or forward offer. Since everything shared with a given buyer sits in one place rather than in an individual's inbox, any member of the team can see what has been sent, what was opened and where the conversation stands.

New restoration projects are underway on two continents. In Colombia, Vichada Regenera is restoring approximately 10,000 hectares of degraded land in the Orinoquía region. In Zambia, FORLIANCE and World Vision are restoring 47,000 hectares of degraded land through Farmer Managed Natural Regeneration (FMNR), helping farming communities regrow native trees, improve soil fertility and strengthen their livelihoods.

As FORLIANCE continues to develop its nature-based project portfolio, its commercial approach will build on long-standing relationships with buyers and partners. Clear project information and access to the team’s technical expertise will remain central to helping buyers assess projects and make informed purchasing decisions.

BlueLayer supports this approach by providing a shared source of project information across FORLIANCE’s sales channels.

Learn more about FORLIANCE here: FORLIANCE l Growing Climate Action

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